Website Development, Social Media Management & Computer Services

"What can a website do for me?"

You should have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it's not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of color blind monkeys, your chance at making a good first impression will be lost.

One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don't care if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do.

Here's the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your website is an important part of your business and speaks volumes. Make sure you treat it as such.

Promote Your Ideas, Hobbies, or Beliefs

This is probably the biggest reason for setting up your own personal web site.

There are countless web sites on the Internet that people have created, not to make money, but to promote there ideas, hobbies, or beliefs.

In fact the Internet is an excellent way to do this and you can create a real community of people with the same ideas, hobbies, and beliefs as yourself. It's also great way to meet people.

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Make Money

Most of the large companies on the Internet such as Amazon don't make a penny from the Internet. In fact they are losing money hand over fist.

This is not to say you won't make any money from the Internet, as there are many people who do.

The main companies making money from the Internet are companies offering Internet services such as Web design companies, Web Hosting companies, ISP, etc.

Other companies making money on the Internet are mainly smaller companies that are bricks and mortar companies that make there main living through normal outlets such as shops, but also make some money each week from Internet sales.

The only other types of company making money through the Internet are small companies with low overheads offering unusual products or services that cannot be found locally. This still requires a lot of hard work, the right type of promotion, and a lot of luck.

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Provide Customer Services and Support

Having online Customers Services and Support can be a very good idea for any company that finds that they have phone calls from customers asking them about how to use a product or service.

Companies with Customer Support departments may find that they can save money by having online support.

Many of the questions asked by customers seeking support will be the same. Therefore it would take some of the strain off the support staff by placing the most frequently ask questions on a web site.

This isn't to say that you will be able to scrap your Customer Support Department altogether as many questions will not be answered through generic questions on a web site.

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Keep Your Customer Base Informed

A web site can be an excellent way to keep your customers or share holders informed about the company.

You can let them know about new products, or ventures the company is undertaking, and you can also use this as a way of getting customers to upgrade or by new products.

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Give or Sell Information

Now this is what the Internet was created for and still used for mainly now, getting information on everything and anything.

However, if you want to sell information you need to ask yourselves some questions.

  • Is there a demand for the information?
  • Is it already available on the net for free?
  • Is it available at a local for free, in a library, etc?

If the answer is yes to any of these questions then you probably won't sell any or much to make it worthwhile.

The only information that does seem to sell well on the Internet is pornography. You only have to see how many of these sites you accidentally stumble across to realise how many there are out there.

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Create an 'Extended Business Card'

Now this is something that maybe worth considering even for those companies that would otherwise never need or want a web site.

This type of site is usually small and quite cheap with just one or two pages just giving a customer or business associate a little bit more information about your company than you can fit on your business card.

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Provide Internal Information and Services for Your Company

This can be very useful for large companies or companies that are spread throughout the country or even the world.

This can be done either through an Intranet or a password protected area of your web site.

It would allow your employees to communicate faster and more effectively. Memos will be able to be sent to all parts or persons within the company at a push of a button.

Information such as the latest sales figures and targets can be made available to all employees no matter where they are.

In house on-line training programs can be run across an intranet, and many other things as well.

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